Managing the hardtofind blog

The hardtofind blog was a cornerstone of the brand’s editorial and social strategy. It was a way to present some of the best products available on the site in a creative way, while also providing useful information for the reader, creating a seamless blend of editorial and marketing. It also promoted hardtofind’s authority as style leaders, with regular posts themed around fashion, interior design and the art of gifting.

Under my leadership, the hardtofind blog posted content three times a week. I generated blog ideas, wrote articles, edited posts written by my content team, and collaborated with the designers. I also established connections with key influencers, including well-known bloggers and media personalities, inviting them to be guest contributors.

The result: Regular engaging content provided by the blog was integral in transforming hardtofind from just an e-commerce site into a lifestyle brand. The blog was also a crucial component to hardtofind’s SEO strategy, and helped achieved first page Google rankings for targeted phrases including “gifts for him”, “gifts for men” and “unique gifts”.