I’m a content specialist with 11 years’ experience in editorial and commercial writing. I’ve developed editorially driven marketing campaigns, from blogging and social media to engaging eDMs, which grew the customer base and built brand identity.

I’m a grammar ninja, able to quickly strike at errant apostrophes and misused semicolons. I specialise in recipe and lifestyle editing; I know my harissa from my harira, my shirt dress from my shift dress, my votives from my vases.

Here are some companies and titles I’ve worked with:

foodiful.com.au
hardtofind.com.au
delicious. magazine
donna hay magazine
Eating and Drinking Sydney
The Sydney Morning Herald Good Food Under $30
The Sydney Morning Herald Good Pub Food Guide
The Foodies’ Guide to Sydney
Cheap Eats
Not Quite Nigella
Cooking Booking
Wild Swimming Australia

Contact me at alisonpickel@gmail.com